FORT WORTH (April 30, 2018) – Demerara, a Dallas-based apparel company, will open its first Fort Worth location at 404 Houston Street in Sundance Square with more than 1,660 square feet of space featuring women’s and men’s fashion apparel and accessories.
This is the second location for Demerara which also has a storefront on McKinney Avenue in Dallas. The clothing line is manufactured right here in North Texas.
“This will be the go-to destination for the consumer who enjoys current trends as the owner, Cassie Ganesh, designs and manufacturers to local styles,” said Johnny Campbell, president and CEO of Sundance Square. “We have a great mix of locally owned stores and national brands in Sundance Square which really creates a diverse shopping experience for our visitors.”
Demerara will open this summer with men’s fashion items that will include outerwear, shirts, and bottoms. The women’s line includes dresses, rompers, jumpsuits, athletic wear, tops, bottoms, outerwear and swimsuits.
“Being a Carswell Air Force Base brat, I am beyond excited to expand our second location into Fort Worth,” said Ganesh. “Since starting the company in 2011, we’ve transformed from traditional boutique retailer into a vertically-integrated apparel company, proudly designing & manufacturing right here in the heart of Texas. Managing daily operations at my factory has enabled me to turn production in one week, and I look forward to showing Fort Worth a steady stream of contemporary fashion.”
Demerara separates itself from other boutiques by providing custom design services based on a client’s fashion preferences and size, in addition to offering complimentary alterations on all apparel purchases. All of Demerara’s garments are manufactured in limited quantities, guaranteeing customers exclusive additions to their wardrobe.
In 2016, Demerera launched a men’s collection in collaboration with Dallas Mavericks point guard J.J. Barea. The Demerara X J.J. Barea collection features casual menswear.
Parking is always free in Sundance Square after 5 pm on weekdays. Before 5 pm, parking is free with purchase from a Sundance Square restaurant or retailer. Validation is good for 2.5 hours of dining or shopping, or four hours for weekday movies. Weekends are free throughout the day and evening.
Sundance Square’s complimentary valet service has 10 locations throughout the development for guests to utilize. Guests can park their vehicle at one of the valet red umbrellas and pick it up at another location.
Sundance Square is a vibrant, award-winning entertainment district spanning 35 blocks in downtown Fort Worth. The multi-use development attracts more than 10 million visitors each year for dining, shopping, events, and performances. For more information about Sundance Square, visit sundancesquare.com or follow the business and entertainment development on Facebook.com/sundancesquare or Twitter@sundancesquare. Commercial and residential leasing information can be found at